Index
Work
A curated set, not a complete archive. Each case study is one bet — what the brief was, how I led the work, what shipped, and what it returned.
Selected work
6 of 6 · 2019–present
M6 Football Fit (Chiefs Fit · Bears Fit · Browns Fit · Texans Fit)
NFL Football Fit — Grand Opening Campaign Series
Go-to-market campaigns for four NFL-branded fitness clubs — 10,000+ leads in three months, +40% CTR and +24% conversion via brand-creative and engineering partnership.
UFC GYM
UFC GYM — Brand Marketing Direction
End-to-end brand marketing across the Member Relations Division — campaigns, React website, content production, and a franchisee creative system. +30% member engagement across the multi-quarter promotional roadmap.
Cal Bears Athletics · CSU East Bay Pioneers
KLC fotos — Sports Photography
On-field photography for Cal Bears Athletics and CSU East Bay Pioneers — same-day Photoshelter delivery during games, frames built for editorial speed.
Accruent · Maintenance Connection
Accruent / Maintenance Connection — Cost Savings Calculator
Custom front-end framework plus a late-cycle sales tool: +42% lead acquisition, -33% page load time, +13% conversion through A/B testing.
Karascupcakes · Flora Springs · VinoCartel · Community Foundation of Lafayette
Tunafish Industries — Independent Brand & Web Practice
Brand, creative direction, and web for clients in food & beverage (Karascupcakes — +20% online sales), wine (Flora Springs, VinoCartel), and community (Lafayette Community Foundation).
TFI Photos
TFI Photos — Commercial & Editorial Photography
15+ years of brand, lifestyle, portrait, event, and architectural photography. Selected work across sports, food & beverage, and B2B clients.